average engagement rate on instagram

While data varies based on the actual case study, most research indicates that the average engagement rate on Instagram hovers around 3%. Speaking of IG Stories, they are the second reason why organic reach has tanked on Instagram. If it surprises you too, I think I know why…. If an account has 4,000 followers and a 3% engagement rate, then that would be a low number. Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.”, “Ok, smarty pants, but why aren’t my posts showing up on #dropitlikeitsscott?” – Scott. So if you’re killing it on Instagram, you should expect an engagement rate of more than 6% and will lead you to much bigger opportunities. Fashion industries come next with average posts per day on Instagram with a rate of 1.07 posts. As for me? The problem is, there is a lot of misleading information about average Instagram engagement rates out there. Video posts get two times more engagement than … During the company’s Q1 2017 earnings call, CFO David Wehner told analysts that revenue growth would slow significantly because ad load on the Facebook news feeds were at full capacity. INSTAGRAM ENGAGEMENT RATE BENCHMARKS is our first annual report focused on the world of Instagram likes and comments, providing you with the insights you need to fuel your strategy for the year ahead. Measure the average engagement rate for any Instagram account based on likes and comments. If you’re a brand, that doesn’t mean you should give up, it just means you should think about how to humanize your pictures and captions to sound more like….well…you!  There are two main reasons: 1) Ad Load, and 2) Instagram Stories. Many Instagram users have complained about decreased engagement rates since the adoption of the new Instagram algorithm. Instagram posts per day, all industries If your goal is conversions, an influencer’s engagement rate may matter more than follower count. So they make tradeoffs. Around 2% is seen as a good social media engagement rate on Instagram… The variety will show that the brand is diverse and engaging followers in different ways. How to Get More Engagement in 2019 on Instagram, https://www.socialbakers.com/free-social-tools/instagram-performance-report, 33 New Ways to Increase Instagram Engagement, Our Stupid Simple Guide to the Instagram Algorithm, 27 Cool Things to Post on Instagram: Ideas from Top Brands & Influencer Profiles, Jumper’s Top 26 Instagram Entrepreneurs Are Diverse and Wonderful, Jumper + Brex: A Story About Credit Cards + An Announcement, My Upwork friend collected data from 10,000 business accounts. Average Instagram Engagement Rate Per Industries, 2020 | DMC With one post per screen, you’re made to focus on the content, and either engage or scroll past. If you’ve been reading from the beginning, you already know that I think most of the info out there on “Instagram Stats” is outdated and misleading. Today we’re going to talk about Instagram engagement, and what’s happened between March 2016, and March 2019. Make full use of all Instagram features. Calculate average interactions per post. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Don’t want to read the whole report? Or you can just compare yourself with the averages we found in the study above. So just “trick” your followers into engaging with your stuff once, and they will see your next few posts too. However, I’m going to go with my gut on this one and say that my numbers don’t accurately represent the truth of what one should expect as an Instagram marketer/influencer. (Lots of outliers and abandoned accounts). I know it’s gone down A LOT but by how much? Engagement rates are for authorized Instagram profiles on influence.co. It is said that the engagement rate on Instagram is higher than other social media platforms such as Facebook or Twitter. That’s half of all Instagrammers watching stories every single day. The Average Facebook Engagement Rate Across Industries Benchmarks 2020 Vs. 2019. An exceptionally low engagement rate can definitely serve as a red flag as can an uncharacteristically high one. Median Instagram organic engagement rate by content format – brand posts. It’s so much data that they can’t process it all sometimes. The sports teams are ranked as the industry with the highest average posts per day on Instagram with a rate of 1.56 posts. How is engagement rate calculated? I remember it because it was when I left my cushy job at Groupon to start Jumper Media. The same thing happened with Facebook engagement from 2012 to 2014. More followers = more random people who won’t engage with you because they don’t know you. Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Instagram, Facebook, and Twitter against your competitors across these. It is obvious that Instagram engagement rates decreased this year unlike last year as shown in the chart below. First, I’m not a statistician, and this isn’t a scientific journal. We thought Instagram would be the next social frontier for business, because: all my friends stopped posting on Facebook, and…, All my friends were posting food pics daily, and more importantly for this article…. A Figure Shows Instagram Posts VS. Instagram Engagement Rate is a powerful metric that tells you the percentage of followers that engage with content on average. On some other hashtags, Instagram just thinks there is too much spam on there already so it has stopped showing content entirely (see banned hashtags). As of January 2019, 500 million people watch Stories every single day. You only collected data from Business Instagram Accounts. Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. It seems that in Q1 2019 ad load on the Instagram feed is at our near full capacity, which is good news for your organic reach. These little findings from other recent studies are a few exceptions: This surprised me at first. ), People really, really care about their Instagram likes. What you don’t want to do is compare the selfie you posted on Sunday during the super bowl, to the motivational quote you posted the Wednesday before at noon. And the businesses that signed up with us early, grew their Instagram accounts quickly and leveraged that to grow their businesses too. The Instagram Story retention rate tl;dr is pretty simple: The more frames you publish, the lower the retention rate. So I went on Upwork and wrote this job posting: It turns out some people are a lot better than I am at collecting massive amounts of Instagram data. Username @ Calculate Engagement. Yay, I’m average! Please don’t take my findings as the Gospel truth. We use data analysis methods to remove outlying data points and ensure the data is the most accurate depiction of an account. “Why the heck don’t I get as many likes as I did 6 months ago? (source). Instagram Engagement Calculator @yourhandle. If you regularly look at your Stories stats you are looking at viewers, not likers. Engagement, 2019. Or, feel free to skip ahead to the RESULTS sections if you can’t stand the anticipation. Sports teams’ industries come in second place with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.8. Compared to other social media channels, Instagram accounts have relatively high interaction levels. People on our team have asked me probably 10 times to write an article on Instagram engagement that is up to date, but I was always hesitant because there was no up to date information! The company has talked about “Ad Load” on its earnings calls for years now. We could not prove or disprove that in our results. Average likes 1041. I applied for…. The only problem with this theory is that it is completely untrue. It is important to consider the Instagram engagement rate while working on Instagram marketing strategy nowadays. Even Google’s featured snippet box is completely, 100% outdated! The variance is higher than you’d expect. Ok, this one was a little strange, too. When you google “what’s a good engagement rate on Instagram” and other variations, you are taken to outdated articles from years ago that nobody bothered to update. (source), And when folks don’t get the likes they are used to, for some reason (in my experience) they blame themselves. All of these facts will make my findings different than the next poor sap who tries this: Excel crashed my computer a few times, but here’s what I found out. It’s also important to remember that Instagram users are looking for genuine posts from brands, not blatant advertisements. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. That may not seem like a big number, but it’s significantly above competing platforms. How much does my Instagram engagement rate matter? At 0.67 posts per day, and an engagement rate average of about 0.041%, not much has changed on this platform. Sports teams and non-profits industries come next with an average engagement rate per post on Instagram of 2.40%. The data was collected at the end of January 2019. We analyzed data from over 174,568 Instagram posts, and over 400 industries to give you the most up to date Instagram benchmarks on the internet right now. When evaluating someone’s Instagram Engagement, keep in mind that you should compare accounts with a similar number of … Just like some people believe the earth is flat, some people believe that Instagram is out to get them and is willing to lie to the media about it over and over. I suggest you check out the article, but if you don’t have time for that, here are my top tips: All of these work because of the algorithm. An engagement rate of 0.5-1% for Twitter and Facebook is high, whereas it is between 3% and 6% for Instagram. On really small hashtags, you might not show up because the algorithm is prioritizing the scraping and sorting of content on hashtags that people actually visit. Other good news? Actually, it is —>  33 New Ways to Increase Instagram Engagement. Let’s dive into details and take a look at Instagram engagement in 2020 versus 2019…. Spoiler Alert: Average engagement on Instagram has tanked over the past three years. Between 3.5% and 6% = high engagement rate . However, the median across all industries has decreased to 0.62 posts per day. Join over 25,000 people who get our latest and greatest Instagram advice straight to their inbox. Videos once again deliver the weakest results at an engagement rate of 0.75. Engagement rates are calculated for each user as the average engagements (likes + comments) per post divided by a recent follower count. (source). If you don’t understand the algorithm or need a refresher, we have a blog post on that too —> Our Stupid Simple Guide to the Instagram Algorithm. The study showed that the average Instagram engagement rate is 2.84%. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Above 6% = very high engagement rate . So we shouldn’t expect engagement to drop too much below 1%. Of course, since only you can see your account’s impressions (and you have to switch to an Instagram business profile to see it), it’s pretty much impossible to compare your engagement rate to others using this method. The average Instagram account, though, has an engagement rate of 3%. You can use a handy tool like this to find out: https://www.socialbakers.com/free-social-tools/instagram-performance-report. Since then Jumper has gone from 3 co-founders in San Francisco to 50+ wonderful employees in San Diego. (unlike other studies). Host a giveaway for your current followers where you enter them to win a prize if they like and comment on the photo. On the other hand, the median posting frequency on Instagram is 0.62 posts per day. Fewer eyeballs mean fewer likes, which means less engagement. I wasn’t the only one asking either. Higher Education industry is still ranked as the top industry with 4% engagement rate and posts per day rate of 0.45. Engagement rates can be calculated by adding up all engagements on a post (likes, comments, clicks, shares), dividing by follower count, and multiplying by 100. Is it still way better than Facebook? To find out for sure, do these two things: Some posts do better than others naturally, and that’s ok. 50 PERCENT! This contradicts other studies like this one from September 2017. Engagement rates fluctuate due to post popularity and follower count changes. The average Instagram account, though, has an engagement rate of 3%. Instagram wants you to keep using Instagram so they can show you more ads. Instagram’s servers have to process a mind-boggling amount of data. Followers 34624. The average brand engagement rate on Instagram is 1.9%. On Instagram, public figures have the biggest engagement rate with 5.7%. And I bet we fielded more than 30,000 questions about Instagram engagement, from our clients and our blog audience. Rival IQ enables digital marketers to reveal new opportunities, identify new trends, and track results across all the main social networks and the web by using benchmarks and comparative analysis. Accounts with a high number of followers generally had lower engagement rates. People think that because 1) it makes logical sense. A Graph Shows the Average Instagram Engagement Rate Per Post Across Industries —2020 Data. I’d tell any business owner I’d meet: “So 1 Instagram follower is worth 10x more than a Facebook Fan.”. If you have 4K followers and ER 3% – your engagement rate is very low, typical influencer with the same amount of followers has ER around 5.6%. If you’re freaking out because your last few posts got 20%, 30%, 40%, even 50% fewer likes than usual, you’re probably freaking out over nothing. #1 the average engagement rate of the sponsored posts As of the date of this study, there are 3.48% on Instagram ((likes + comments) / nb of followers) and 4.74% on Youtube ((likes + comments) / views). This was surprising, so I asked my smart friend Colton why he thought this might be. Here’s exactly what Instagram told Techcrunch about the Shadowban: “Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts. I had no idea what it would turn into, but that’s a story for a different day. In 2017, all of a sudden people realized that some of their posts weren’t showing up on the hashtags they were using, and someone somewhere came up with a plausible sounding theory: Instagram is punishing my account for bad behavior, and because they want me to buy ads. Instagram average engagement rate per post, all industries Every industry in our study took a hit on Instagram this year, and the all-industry median decreased by 23% from 1.60% to 1.22%. Hotels & Resorts However, the Higher Education engagement is 3.57% and it is the winner across all industries. Lately, that has been on the Instagram feed. Founded in 2013, Rival IQ delivers analytics and competitive insights to help digital marketers simplify social media marketing, make the best decisions, improve results, and better understand competitors. Our “pitch” has changed a lot since then, but recently I found myself wondering…. To be honest I probably didn’t have a large enough data set to definitively say if one industry is really #1, but nevertheless, you can still pick out a few insights from this pseudo-scientific list. Enter an Instagram user name in order to calculate the Instagram engagement rate of the Influencers Profile. (unlike other studies), You didn’t include accounts with less than 100 followers. “I just think that this is the future,” Zuckerberg told analysts, speaking about Instagram Stories. Get the Tanke Instagram Insights Chrome Extension. Schedugram looked into the data and confirmed that the shadowban is fake news. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. They know what you like because you have engaged with similar stuff in the past. Ad load on Instagram Stories, however, is not at full capacity. This metric can be used to value the worth of your Instagram page, the effectiveness of your content, and the performance of the competition.  He told me: I think that all of these reasons are actually probably true and that the difference in engagement in different size accounts has probably decreased. The Big Mystery: Why is Instagram Engagement Dropping in 2019? Instagram now has over 1 billion monthly active users, and they are all watching stories! Even if your last 10 posts are getting 30% less likes than the 10 before that (and I doubt it), how is your profile doing compared to the rest of the accounts out there? On really popular hashtags, you might not show up because Instagram can’t sort the posts fast enough so it just doesn’t include some. In order to get you to keep using Instagram, they are going to show you the stuff you like.  They think it’s their fault, and that’s awful! The more followers you have, the less engaged they will be. By the way, this is kind of how Donald Trump won the election. Locowise stats give us an average engagement rate of 0.96 for brand posts. Average engagement on Instagram was 4.3% — 10 times Facebook! Sports teams’ industries come at next with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.56. Brief History of Instagram Engagement Rates. This field is for validation purposes and should be left unchanged. The chart below shows the organic reach per fan for Facebook pages from 2012 to 2014. IF you’re smart you’re gonna focus on creating awesome stories, and worry about your Story views more than your post likes. Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach. The Higher Education industry is ranked as the industry with the highest Instagram engagement rate of 3.96%, and Instagram posts per day rate of 0.49. It has dropped by more than 50% in the past year. I know this because Phil, the octogenarian equipment manager from my high school football glory days, just liked nine of my photos…, One can never get enough #businessinspo, and while the success of big companies is something to strive for, it’s the lesser-known (yet still totally influential)…, Call me naive, but when I started Jumper Media with my two co-founders, I didn't give much thought to our credit cards. “The opportunity will be even bigger because it looks like Stories will be a bigger medium than Feed has been.”. Measuring Instagram engagement rates for business-related decisions in influencer marketing, content creation, algorithm-optimization, and advertising is … The average engagement rate on Instagram is 2.1 percent. Data source: Locowise via Hootsuite/We Are Social But the legend still lives on. We didn’t include accounts with less than 100 followers, because I didn’t think those should count. Here are a few other key retention rate stats: The average retention rate was pretty flat this year, with just a 1% increase on average over 2019. I knew this anecdotally because it’s kinda my job, but no one else does. Translation: the eyeballs you used to get on your feed posts are now watching Stories. What is the average engagement rate on Instagram right now? Even though engagement is going down across the board, people think that there’s something wrong with their account, their hashtags strategy, or it’s the mysterious “shadowban.” (More on that later.). Instagram has gone mainstream. How does that saying go? Less organic reach means fewer eyeballs. Overall, we found that influencers’ average engagement rate is 5.3%, and the average rate they charge for each sponsored post is $180. The health and beauty industry also listed with an average of posts per day rated with 1.06 posts. What’s the average engagement rate on Instagram in 2019? While Stories usage has gone up like crazy, overall Instagram usage on a per user basis has not. This is an interesting opportunity for marketers who can figure out how to monetize the new ad format before the competition. The average number doesn't mean too much, however, as the number can vary depending on followers. Especially making better Instagram Stories. If you’re reading this section because your engagement suddenly dropped and you’re freaking out, you need to confront the brutal, honest, facts of the situation. While Facebook and Twitter users see an average of about 0.5 – 1% engagement, the average engagement rate on Instagram is around 3%. Influencer Engagement Calculator Our free, unlimited searches (Within reason), no sign-up service calculates an Instagram account's health based on their last 15 posts. Since the average Engagement Rate on Instagram is 4.41%, thus any value above this is considered as good and higher than average. You need to look at averages over a long time horizon to see if your engagement really has suddenly dropped. Pretty soon I got a spreadsheet that looked a lot like this one: Finally, I had the means at my disposal to figure out an average engagement rate on Instagram! !”, (Actually, everyone is way politer than that, but you get the picture.  The more followers you have, the more random it is. At 80,000+ followers my Instagram engagement rate hovers around 2.5%. What’s the average engagement rate on Instagram in 2019? Instagram has publicly said time and time again that the shadowban is not and never was a thing. This is the #1 reason why Instagram organic reach is dropping, and it is open, public information. Twitter? Best time to post We conducted our own research on the best time to post on Instagram: Engagement rate 4 % Average comments 35. Common sense (and common internet knowledge) suggests that the more followers you have, the less engagement you get. This could be a whole blog post in itself. The Average Engagement Rate on Instagram is 1.2%. More ads = less non-ads. Your Instagram engagement matters because of all the reasons we discussed earlier. What to Do if Your Engagement Suddenly Drops in 2019. 1% engagement is still miles ahead of Facebook. 1. Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%. Sports Teams’ industries continue to rank in the first place with the highest average posts per day on Instagram with a rate of 1.76. Option #3: True Engagement / Impressions. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 - 1.0%. In fact, when asked to choose one, and only one Instagram metric to focus on, 44% of marketers report that it is engagement (likes & comments) that they prioritize. Engagement rates At a median of 1.60% engagement rate, brands with the highest engagement rates include higher education at 3.96%, nonprofits at 2.40% and sports teams at 2.40%. Instagram: average IGC engagement rate 2017, by follower count Published by H. Tankovska, Jan 27, 2021 This statistic presents the average engagement rate on … The 2019 results have landed! Like, really, really care. The average Engagement Rate on Instagram is 2.84%, but this number is useless because the ER depends on follower count. In our office here in San Diego, we help over 3,000 businesses with their Instagram accounts. Scott, I really don’t know man. In fact, there is almost no up-to-date info! All accounts are from the United States and Canada. It has dropped by more than 50% in the past year. Nobody knows except Instagram, and I’d wager that nobody at Instagram knows either.  If you’re getting 0.8% engagement or above, you are well in line with the normal range. First off what I noticed is that the best-performing industries are by and large the ones dominated by personal accounts. The good news is that Instagram is pretty much done filling up the feed with ads (in industry-speak, ad load is at full capacity). The most common post on Instagram is an image post. The Big Mystery: Why Is Engagement Dropping on Instagram in 2019? Source: Influence.co - Instagram Influencer Rate report; Sample: 2,885 influencers with profiles on Influencer.co; Recommended resource: Smarter Instagram Marketing Guide If you’re looking to beat that average, you’re most likely to find success in these verticals: travel ($220), entertainment ($209), … As shown the average Instagram engagement rate across all industries has reached 1.22%. From each account, he took an average of their last 20 posts. Before we dive into the results, you should know a few things about me and this report. This formula is the most common way to calculate engagement with content.ERR measures the percentage of people who chose to interact with your content after seeing it.Use the first formula for a single post, and the second one to calculate the average rate across multiple posts. Even if you do remember March 2016, I know you don’t remember what the average engagement rate on Instagram was in March 2016. Athletes, Comedians, and Real Estate agents are all real human beings, which is whom others like to engage with on Instagram. I remember because I was hustling on the streets of San Francisco trying to convince business owners in North Beach, The Marina, and The Mission to take a chance on me, and on Instagram—with my two intrepid cofounders. ((Like + Comments / Posts) / Total Number of Followers) / 10) * 100 = Engagement Rate . I thought about doing it myself but then I realized if it took me 30 seconds a post, I would be doing this for the next 50 days with no sleep. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 - 1.0%. Influencers also listed with an average engagement rate per post on Instagram of 1.97%. When posting images, it’s important to share a variety of photos. That’s what Zuckerberg thinks anyway…. In our first ever 2019 Instagram Engagement Benchmarks, we collected data from 174,568 Instagram posts to provide a detailed, up-to-date look at the current state of the platform. Facebook is a business that makes money selling ads. In June 2018 it was 40%, and in early 2017 it was only 20%. My mom likes all my Instagram posts, my like 10-20 closest friends like most of them, and then from there it’s pretty random. Start conversations by posting engaging content and asking questions in your captions. A general guideline to engagement rates on Instagram is as follows: < 1% = Low Engagement Collecting data on 174,568 Instagram posts would take a long time. (source). At just 0.79 posts per day, and an engagement rate of 0.97%, it’s clear that shoppers respond more strongly on Instagram. The good news is that Instagram is pretty much done filling up the feed with ads (in industry-speak, ad load is at full capacity). Just like the saying goes, “go big or go home.” And the … In other words, if you comment on your friend Tracy’s last post, Instagram will probably show you her next one because you are likely to engage with that too. It just makes sense. Learn More Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account Content is ________? Instagram is known for having higher engagement rates than any other social media network. Focusing on Instagram, it’s clear that Instagram isn’t just for personal use only anymore. Finally, I decided to take matters into my own hands, and commission my own study. It’s probably not going to continue going down at such a rapid clip. Engagement can act as a better indicator of the impact created by Influencer Marketing, so, your brand doesn’t need to rely on a mega-influencer to get the desired results. Check out what we learned this year below. Instagram is owned by Facebook. Only Instagram really knows the exact numbers and figures of their platform. Continue conversations by responding to comments, and replying to DMs. Algorithm is a big fancy scary word, but you can understand the Instagram algorithm even if you didn’t make it through high school algebra if you understand what Instagram is trying to do with the algorithm.

Arm Size Chart, Qiyi Cube Solve, Advocate Illinois Masonic Medical Center Pgy1, Do You Feel It, Homecoming 2020 Series, 2 1/4 To 1 1/4 Vacuum Adapter, Adopt A Bird Near Me, Bank Statement Worksheet, Modern Warfare Tactical Sprint Not Working, Hart 5 Shelf Steel Shelving Instructions, Daily Herald Obituaries Utah,